This morning, wrapped up in my dressing gown and waiting for the kettle to boil, I got a message that genuinely made my day.
It was from one of our Studio BUSINESS Academy members — we’ll call her Mel — and it read:
“OMG. I’m a ChatGPT super fan. Still in bed but have written 6 blogs covering ‘gripes’ that have been brought up by parents, teachers and students over the last 6 months.”
Now, you have to understand — this is the same studio owner who just a few months ago was ready to cry over anything tech. Emails, AI, automations… it felt overwhelming.
But today?
She’s batching content, building connection, improving her SEO, and sounding like a true thought leader.
I know it might sound small to some, but these are the wins that matter. These are the moments that transform a stressed-out studio owner into a confident CEO.
Let’s talk numbers for a sec:
On average, only 1.3% of your Facebook followers see your organic posts.
(Source: Hootsuite Social Media Stats 2024)
That means if you have 1,000 followers, maybe 13 people are seeing that post you worked so hard on.
Which means…
You’re not being annoying by posting regularly. You’re being seen.
Businesses that blog regularly get 55% more website visitors and 67% more leads per month.
(Source: HubSpot Marketing Statistics)
70% of consumers prefer getting to know a brand through content like blogs and articles instead of ads.
(Source: Demand Metric)
So if you’re ever wondering:
- Should I post again?
- Should I turn this into a blog?
- Should I email this?
The answer is YES.
Every single time.
What I love about Mel’s story is how simple (and powerful) it is.
She listened to the pain points her people were expressing — parents, students, teachers — and turned them into clear, helpful content. That’s what leadership looks like.
It’s not about being fancy. It’s about being relevant. And consistent.
So here’s my tip:
🗓 Pick a weekly blog day.
– Ask ChatGPT to help you turn it into an email + social post.
– Schedule it all on the same day.
– Repeat.
You don’t need to go viral. You just need to show up.
Your people are listening — if you keep speaking.
That’s exactly what we do inside the Studio BUSINESS Academy.
We teach you how to:
- Use tools like ChatGPT to save time and reduce stress
- Build your visibility with SEO and regular content
- Create systems to keep your marketing running in the background
- Celebrate wins — big and small — just like Mel’s
You don’t need to do it alone.
Come take a peek behind the curtain Studio BUSINESS Academy
Let’s build the studio life you actually want.
