When I opened my studio back in 1989, the idea of dance studio collaboration wasn’t even a thought. The industry felt different. There was a pervasive sense of secrecy; studio owners rarely shared ideas, resources, or choreography. As a 19-year-old new to studio ownership, I followed the norm—being friendly but not fostering close relationships with other studio owners.
We were all a bit afraid—afraid of losing students, having our ideas copied, or jeopardizing what we had worked so hard to build.
But over the years, especially during the lockdowns, something shifted. When the only people who truly understood our challenges were fellow studio owners, we began to lean on each other. We started opening up, sharing stories, ideas, and encouragement.
And you know what? The industry is so much better for it. Embracing dance studio collaboration has helped us all move forward.
Why Dance Studio Collaboration Builds a Stronger Industry
The concept of “community over competition” isn’t just a feel-good mantra; it’s a strategic approach that benefits everyone involved. Collaboration among small business owners can expand reach, strengthen offerings, and create win-win solutions that benefit everyone.
In the dance world, this translates to joint workshops, shared resources, and mutual support. By combining expertise and resources, studios can offer unique and engaging experiences for dancers, such as joint masterclasses, technique workshops, or themed dance sessions.
Reframing Competition as Motivation
Competition still exists, and perhaps it always will. But what if we reframed it?
- Celebrate Others’ Successes: Applaud the studio down the road when they grow or win an award. Their success doesn’t diminish yours; it elevates the industry as a whole.
- Find Inspiration: View another studio’s beautiful show as inspiration, not intimidation. Let it motivate you to innovate and improve.
- Support Industry Events: Engage with events like Dance Teacher Expo, Victorian Dance Festival, and the Australian Dance Festival. These gatherings are not just for learning but for connecting and building a supportive community.
The Benefits of Dance Studio Collaboration
Dance studio collaboration can lead to increased visibility, shared resources, and a stronger sense of community. By working together, studios can introduce themselves to new customer bases, reduce individual costs, and foster a culture of mutual support.
Moreover, such collaborations can lead to joint events or programs created for mutual gain, enhancing the overall experience for students and staff alike.
Embracing a Collaborative Future
As we move forward, let’s continue to foster a culture of collaboration. By supporting each other, sharing resources, and celebrating each other’s successes, we can build a stronger, more resilient dance community.
Remember, when we grow stronger as individuals, we grow stronger as an industry. Dance studio collaboration isn’t just a trend—it’s the way forward.
